How Lighting Can Affect Your Perception of Colors #TheDress

As we have recently seen with the explosion of #TheDress, lighting is more than a minuscule detail. The wrong lighting can cause viewers to see different colors such as a blue dress with black lace or a white dress with gold lace.

Light enters your eye through a lens and hits the retina at the back of the eye. Different wavelengths correspond to different colors and fire connections to the visual cortex which tells the brain that you are looking at an image. The rods and cones in our eyes all affect how we see perceive items and colors.

Lighting Affects the Dress
Social Media is buzzing with comments about this optical phenomena. #TheDress.

With the effect of #TheDress situation, this is why choosing a high quality light system to rent for your upcoming production is a must.

Moving Picture offers a variety of digital cinema light rental packages, including ARRI HMI Light kit rentals and Kino Flo lighting rentals. These durable, high-quality lighting kits can help bring studio lighting to on-location productions.

ARRI Light Kit rentals come in versatile combinations with a range of accessories and light rental add-ons – including LED light panel rentals, hybrid / US version light kits, tungsten lighting, daylight HMI kits and more.

If you are interested in renting ARRI light systems for your portable production in Miami, Moving Picture can help. As a leader in the digital cinema production rental industry, we have all of the necessary grip and lighting equipment for a high quality video. Call Moving Picture today at 954-522-1361 to learn more about our ARRI and Kino Flo light rentals.